In 2017 The Ice Store O2O concepts started as Ice House Netherlands, the Dutch office of the mobile app and platform developer in Jakarta, with offices in Singapore, Sydney and Amsterdam, and the first Google certified agent in South East Asia. The Dutch office had a focus on e-commerce concepts that align with business models.
In 2017 we designed an interactive mirror with our mirror partner Oled Mirror TV and prepared our program around on a set of concepts: Scan to buy, Window shopping, Fitting room PoS, and Shopping in Style. We work with retailers, brands, retail real estate owners, and communities such as shopping streets and municipalities. We have our own support programs for organisation development, human capital development and e-commerce marketing, aligning with change in organisations to optimise the O2O opportunities. Focus is on QR codes to connect online and offline, content management, and personas.
In 2018 we introduced our solutions with Scan to buy, with focus on new points of sale such as interactive mannequins, vending machines with robotics and unmanned 24/7 kiosks. Also, we continue our preparations for the 2019 Ice Store program, the 2020 Retail as a Service program and the 2021 O2O jobbook for retail program.
In 2019 we introduced our first retail concept centre and retail formula around the customer experience where customers choose how to engage and associates train how to help. Check out interactive Christmas fairs, interactive mannequins, and more solutions for malls and other shopping areas.
B2B, D2C, B2B2C.... How to make all this work online to offline, what are the business models, how to address the change and how to design the jobs. We introduced O2O shop fitting and service solutions for mobile retail and retail property.
O2O shopfitting - The Mobile Customer Journey
In 2021 the program shifts to organisation development with O2O consultancy and eLearning in an O2O shopping area. From a background in Technology * Business models * Change, The Ice Store - O2O concepts works on interactive shopfitting and O2O job design as a service for retailers and property owners.
From work to digital work - O2O job design in the O2O store
In 2022 we will focus on sustainability in the supply chain B2B and B2B2C